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by "McKinsey Week in Charts" <publishing@email.mckinsey.com> - 03:20 - 24 May 2025 -
Is your company good to grow?
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Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of McKinsey Classics. We hope you find our perspectives useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
May 2025
To celebrate the 60th birthday of McKinsey Quarterly, the McKinsey Classics newsletter is dedicating a full year to enduring Quarterly articles that were ahead of their time. Also, check out our latest special-themed birthday issue of the Quarterly, on the future of growth, available now.
What’s a company’s surest way to grow? If you said innovation, you’re not wrong. Many of the world’s top-performing businesses are innovative growers. But there’s more than one way to get to Rome. In fact, growth strategies that focus on a single route run the risk of leaving potential growth on the table. To wit, leading growers share a common characteristic: They pursue multiple paths to growth.
So how do they do it? They start by taking a diversified approach to growth. As the authors of this McKinsey Quarterly classic noted, companies typically exhibit three basic growth profiles: investors know the best sources of funding, creators build new products, and performers grow by optimizing their operations. And while innovation can be alluring, the authors found that most above-average growers master either the investor or performer profiles—and the best ones master both.
Once a company has decided on which growth paths to take, the next step is to sequence its growth initiatives in a deliberate, structured way. That involves securing organizational support through the right incentives and training and then fostering an appropriate culture. For more, read Duncan Miller and Ryan Paulowsky’s 2018 classic, “Choosing the right path to growth.”—Edited by Drew Holzfeind, editor, Chicago
Is there a classic business topic you’d like us to feature? Send us an email—we’d love to hear from you.
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by "McKinsey Classics" <publishing@email.mckinsey.com> - 12:38 - 24 May 2025 -
EP164: JWT Simply Explained
EP164: JWT Simply Explained
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This week’s system design refresher:
JWT Simply Explained
The 5 Pillars of API Design
How Computer Memory Works?
Top Kubernetes Scaling Strategies You Must Know
Hiring Now: Top AI Startups and AI Roles
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JWT Simply Explained
JWT or JSON Web Tokens is an open standard for securely transmitting information between two parties. They are widely used for authentication and authorization.
A JWT consists of three main components:
Header
Every JWT carries a header specifying the algorithms for signing the JWT. It’s written in JSON format.Payload
The payload consists of the claims and the user data. There are different types of claims such as registered, public, and private claims.Signature
The signature is what makes the JWT secure. It is created by taking the encoded header, encoded payload, secret key, and the algorithm and signing it.
JWTs can be signed in two different ways:
Symmetric Signatures
It uses a single secret key for both signing the token and verifying it. The same key must be shared between the server that signs the JWT and the system that verifies it.Asymmetric Signatures
In this case, a private key is used to sign the token, and a public key to verify it. The private key is kept secure on the server, while the public key can be distributed to anyone who needs to verify the token.
Over to you: Do you use JWTs for authentication?
The 5 Pillars of API Design
APIs are the backbone of modern systems. But it is also important to design them in the right way.
Here are a few things that a developer should consider while designing APIs
The Interface
API Design is concerned with defining the inputs and outputs of an API. For example, defining how the CRUD operations may be exposed to the user or the client.API Paradigms
APIs can be built following different paradigms, each with its own set of protocols and standards. Some options are REST, GraphQL, and gRPC.Relationships in API
APIs often need to establish relationships between the various entities. For example, a user might have multiple orders related to their account. The API endpoints should reflect these relationships for a better client experience.Versioning
When modifying API endpoints, proper versioning and supporting backward compatibility are important.Rate Limiting
Rate limiting is used to control the number of requests a user can make to an API within a certain timeframe. This is crucial for maintaining the reliability and availability of the API.
Over to you: Which other API Design principle will you add to the list?
How Computer Memory Works?
Here’s a simple breakdown that shows how data moves through a system from input to processing to storage.
Data enters through input sources like keyboard, mouse, camera, or remote systems.
Permanent storage holds your system files, apps, and media. This includes hard drives, USB drives, ROM/BIOS, and network-based storage.
RAM is the workspace of your computer. It includes physical memory and virtual memory, which temporarily store data and programs while you’re using them.
Cache memory sits closer to the CPU and is split into Level 1 and Level 2. It helps speed up access to frequently used data.
CPU registers are the fastest and smallest memory units. They’re used directly by the processor to execute instructions almost instantly.
The higher you go in the memory pyramid, the faster and smaller the storage.
Over to you: What else will you add to improve the understanding of a computer memory’s working?
Top Kubernetes Scaling Strategies You Must Know
Horizontal Pod Autoscaling or HPA
Horizontal Pod Autoscaler automatically scales the number of Pods in a Deployment, ReplicaSet, or StatefulSet based on observed CPU utilization, memory usage, or custom metrics.Vertical Pod Autoscaling or VPA
Based on application requirements, VPA adjusts the resources allocated to individual pods, such as CPU and memory. This approach dynamically changes pod resource settings based on workload metrics.Cluster Auto Scaling
The Cluster Autoscaler automatically adjusts the number of nodes in a Kubernetes cluster. It interacts with the cloud provider to add or remove nodes based on requirements. This is important to maintain a balanced cluster.Predictive Auto Scaling
Predictive Autoscaling uses machine learning to forecast future resource requirements. It helps Kubernetes adjust resources by anticipating workload demands.
Over to you: Which other Kubernetes Scaling Strategy will you add to the list?
Hiring Now: Tech Roles
Top ML Roles Opened in the Last 12 Hours
Senior Machine Learning Engineer (Modeling) - Underwriting & Credit at Cash App
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AI/Machine Learning Analyst Lead at Peraton
High Impact Roles at High Growth AI Startups this week
Software Engineer - Data Infrastructure at Luma AI
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High Salary General SWE Roles this week
Principal Platform Software Engineer - OpenBMC Platform Architect at NVIDIA
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Sr. Sales Engineer at Tenstorrent
Software Engineering PMTS at Salesforce
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by "ByteByteGo" <bytebytego@substack.com> - 12:03 - 24 May 2025 -
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by "James Thomson - Golf Marketing Agency" <info@golfmarketingagency.co.uk> - 03:46 - 24 May 2025 -
Want to watch me film a product LIVE? (It’s Free!)
Real quick! I have a crazy idea!
What if??? I let you watch me film/create my next product as it’s being created?
This isn’t a presentation… It’s not a training… It’s not a webinar…
Here’s the deal: I want to create a “Selling Online Shortcut” course/product that covers how to create the perfect webinar in UNDER 1 HOUR!
And I thought… What the heck… Let’s have people hang out with me while I’m building it, and see the creation process in REAL-TIME! How cool would that be!?
How great would it be to see what I’m thinking? How I approach creating the product? How I put everything together…? What steps I take FIRST…?
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I’d set aside about 3 hours for this… This is just us hanging out and working real-time!
Totally casual… But super powerful and valuable!
And then I’m turning this into a paid course/product that will likely be sold for $197 or more.
Here’s the thing… There’s no replay for this!
After this, the replay becomes a paid product!!
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DATE: May 27th, 2025
TIME: 1:30 PM ET
RESERVE YOUR SEAT TO WATCH ME CREATE MY NEXT PRODUCT LIVE HERE! >>
Can’t wait to build this with you!
Russell Brunson
P.S. – Don’t forget, you’re just ONE funnel away…
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by "Brian" <Brian@hublioglobal.com> - 01:04 - 23 May 2025 -
[LAST CALL] The CF Connect Replay goes away tonight!
This is it…
The ClickFunnels Connect Replay comes down TONIGHT at 11:59PM!!
and once it’s gone… Who knows when it will come back! Could be collecting dust in the vault for years before this comes out again!
So…. Don’t miss it!
AND… Russell made a big announcement about what’s next for the ClickFunnels community!
From the surprise announcement Russell dropped at the start…
To the frameworks, strategies, and behind-the-scenes insights that had the whole chat blowing up…
This stream was packed!!
We’ve had so many messages from people saying,
“Why didn’t I know this already?”
“This changes how I’m running my funnel.”
“I’m rewatching that McCall segment again right now.”
This is the kind of replay you’ll wish you had access to late… But it disappears in just a few hours!!
Don’t miss it a second time!
WATCH THE CF CONNECT REPLAY BEFORE MIDNIGHT TONIGHT >>
To your success!
© Etison LLC
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
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by "Todd Dickerson" <noreply@clickfunnelsnotifications.com> - 12:50 - 23 May 2025 -
Charting a course through today’s tariff landscape
On McKinsey Perspectives
Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
Expanding tariffs. Geopolitical tensions have been growing for years, but the recent surge in trade controls and tariffs has been swift and intense. The impact on businesses is high, unevenly distributed, and likely to remain that way, McKinsey’s Cindy Levy, Mihir Mysore, Shubham Singhal, and Varun Marya explain. In the auto industry, for instance, the number of parts made in various countries differs by car model, making the effects of tariffs highly variable and unpredictable for individual automakers—and creating ripple effects through their supply chains. Many other sectors, as well as specific regions, face similar issues.
—Edited by Belinda Yu, editor, Atlanta
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:18 - 23 May 2025 -
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by "HZXC4" <HZXC4@xingchenIntelligent.com> - 10:13 - 22 May 2025 -
API Gateway vs Service Mesh - Which One Do You Need
API Gateway vs Service Mesh - Which One Do You Need
Forwarded this email? Subscribe here for moreLatest articles
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Coupling and Cohesion: The Two Principles for Effective Architecture
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Modern software systems rarely live in isolation. Most applications today are stitched together from dozens, sometimes hundreds, of independently deployed services, each handling a piece of the puzzle. This helps create smaller units of responsibility and loose coupling. However, the flexibility comes with a new kind of complexity, especially around how these services communicate.
In a monolith, in-process function calls stitch components together. In a service-based world, everything talks over the network. Suddenly, concerns that were once handled inside the application, like retries, authentication, rate limiting, encryption, and observability, become distributed concerns. And distributed concerns are harder to get right.
To manage this complexity, engineering teams typically reach for one of two patterns: the API gateway or the service mesh.
Both aim to make communication between services more manageable, secure, and observable. But they do it in very different ways, and for different reasons. The confusion often starts when these tools are treated as interchangeable or when their roles are reduced to simple traffic direction: "API gateways are for north-south traffic, service meshes are for east-west." That shortcut oversimplifies both and sets teams up for misuse or unnecessary overhead.
In this article, we look at both API Gateways and Service Mesh in detail, along with their key differences and usage goals.
What is an API Gateway?...
Continue reading this post for free in the Substack app
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by "ByteByteGo" <bytebytego@substack.com> - 11:35 - 22 May 2025 -
[FINAL CHANCE] The CF Connect Replay disappears tomorrow!
Just a quick heads up…
The ClickFunnels Connect Replay is coming down tomorrow (Friday) at 11:59PM.
This was one of the highest-value livestreams we’ve ever done. It wasn’t a pitch… It was just PURE VALUE content!
AND… Russell made a really cool announcement about how we are going to meet other Funnel Hackers now that FHL is not happening…
WATCH THE FULL CLICKFUNNELS CONNECT REPLAY WHILE IT’S STILL UP >>
Here’s what you’ll get inside the replay:
✅ Survey Funnels with Jake Leslie and Ben Moote - How to guide people into your offer the easy way!
✅ McCall Jones breaking down the “Hook, Story, Offer” formula + the charisma hack that helped launch $100K in 3 weeks!
✅ Bridger Pennington revealing his personal brand blueprint and the SEO trick that turned a forgotten funnel into a top Google result!
✅ And yes… Russell’s big announcement about what’s next for the ClickFunnels community!
You’ll walk away with a notebook full of ideas… And a playbook you can start using right away.
But again…
The replay is going away TOMORROW at 11:59PM!
Once it’s gone, it will be locked away in the vault for who knows how long!
WATCH THE FULL CLICKFUNNELS CONNECT REPLAY WHILE IT’S STILL UP >>
Talk soon!
© Etison LLC
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by "Todd Dickerson" <noreply@clickfunnelsnotifications.com> - 10:45 - 22 May 2025 -
How Accedo Leverages Observability to Power World-Class Video Experiences
New Relic
We just released our latest video on how Accedo leverages observability to power word-class video experiences with New Relic. Watch the video with Bleuenn Le Goffic, VP Business Transformation, at Accedo and Arnie Lopez, Chief Customer Officer at New Relic to learn more about:
- Strategic partnerships: Aligning with technology partners who understand and prioritise business outcomes.
- Business insights and competitive advantage: Gaining a holistic understanding of the video platform to identify trends, optimise user experiences, and create a competitive edge in the market.
- Key business challenges: Churn & cost efficiency: Understanding user behaviour and optimising platform efficiency that impact critical business objectives.
Watch the full video to hear the discussion on strategic partnerships, leveraging observability for business insights, managing peak events, and future trends in the video streaming industry.Watch Now 
by "New Relic" <emeamarketing@newrelic.com> - 05:05 - 22 May 2025 -
Final Slot Available - Act Today
Hi Sir/Madam,
Exciting news: Two businesses have joined the partnership this week, leaving just one final slot available at Poulton Park Golf Club.
For only £195/month, you’ll gain exclusive access to:
- Branding on the club’s large screens, mobile app, and digital boards.
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- Complimentary golf at Poulton Park Golf Club and over 600 other prestigious venues, including The Shire and Celtic Manor.
This is your last chance to secure the final slot and start building valuable connections. Call or email me today to claim this unique opportunity.
Best regards,
James Thomson
Account Manager
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by "James Thomson - Golf Marketing Agency" <info@golfmarketingagency.co.uk> - 04:06 - 22 May 2025 -
Why business leaders should go all in on AI
On McKinsey Perspectives
Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
A big productivity boost. Not since the internet has there been a technology with AI’s broad scope and implementation, says former CEO and chairman of Cisco Systems John Chambers in a recent episode of McKinsey’s At the Edge podcast. In discussion with host and Senior Partner Lareina Yee, Chambers suggests that AI will enable well-run companies to improve their productivity by 7 to 10% every year during the current decade. By the end of 2025, he predicts that nearly everyone in an organization will use segments of AI in their day-to-day work.
—Edited by Belinda Yu, editor, Atlanta
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:11 - 22 May 2025 -
🔴 Live today: Expert Insights on AI, cyber resilience, and more
🔴 Live today: Expert Insights on AI, cyber resilience, and more
Hello, Ever feel lost in the maze of AI and cybersecurity jargon? You’re not alone. Let’s break it down—together. We’ve got the perfect guide for you: Yogesh Gupta—a tech expert with 18+ years of experience reporting on enterprise technology. Yogesh has been shaping the narrative for CIO.com and CSO events across India for over a decade, offering unmatched insights into business strategy, tech trends, and leadership challenges. Join us at 9:45 AM IST LIVE on LinkedIn as Yogesh takes you through the evolving tech landscape, helping you navigate the complexities of today’s digital world. Join the LIVE session now Don’t miss it! Cheers,
Thamizh
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Last chance to register! Agentforce World Tour Broadcast | 29 May
Last chance to register! Agentforce World Tour Broadcast | 29 May
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by "Salesforce Events" <salesforce@mail.salesforce.com> - 11:19 - 21 May 2025 -
Yongjiu Electric Power Fitting Co.,Ltd
Dear Info,
Hello!
This is Yongjiu Electric Power Fitting Co.,Ltd, which is specializing in electric power fittings over 30 years.
I know you have stable supplier, but it is good for you to catch different supplier price and support when negotiating with your current supplier, do you agree?
I checked your website carefully and found we have many similar products, you can compare it with your supplier’s.
Price list and catalogue will be sent if you needed.Best wishes
Yongjiu Electric Power Fitting CO.,Ltd
by "Mersudin Durchholz" <mersudindurchholz@gmail.com> - 11:00 - 21 May 2025
