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How can companies prioritize employee well-being?
On McKinsey Perspectives
by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 12:36 - 12 Mar 2025 -
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by "Fiddi Metaj" <panossallie32@gmail.com> - 03:41 - 11 Mar 2025 -
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by "Russell Brunson" <newsletter@marketingsecrets.com> - 03:35 - 11 Mar 2025 -
yes... I bought a $40M SaaS business for YOU!
Hey it’s Russell – and here’s the deal…
I recently spent $40M to buy a software company and then did something that I’m pretty sure gives my team a valid reason to put me in the insane asylum.
I’m letting YOU white label my software… FOR FREE!!
FYI… White Label basically means you just slap your logo on my software product… Add your payment links to the landing page…
And then… YOU Keep 100% of the sales!!!
I’m not “giving” you a percentage of the sale.
I’m not “taking a cut off the top.”
You keep EVERYTHING!
I’m revealing my certifiably crazy idea to do this in a FREE demo workshop this week! (click on the link below for more details)...
REGISTER FOR THE FREE ‘WHITE LABEL’ DEMONSTRATION →Why am I doing this? What’s the catch? Is this a dream come true when it comes to building your own ‘SAAS’ side hustle???
All of those questions and more will be answered IN THE FREE WORKSHOP
Still have questions?? Here’s the deal – I put together a simple training demonstration where I’m going to show you the NEW white label software opportunity and how it works.
That way you can start promoting my new $40M business (And… our other funnel building products) as YOUR OWN and claim 100% of the sales!!
Click the link below to see the date and times⬇️
REGISTER FOR THE FREE ‘WHITE LABEL’ DEMONSTRATION →Small spoiler… We personally use the software from this $40M business ALL THE TIME… hence the reason I bought it!
Basically, what I’m saying is… People use this SaaS and want to buy it!
Now, due to the nature of this… I can’t unveil my “last secret” to everyone.
That’s why when you register, you’ll be asked to sign an NDA. The non-disclosure agreement simply means you agree to not disclose what you’ll learn from the demonstration to anyone else.
I know it may seem “over-the-top” but trust me, with the news I’m going to share, it could become THE game-changer for a number of entrepreneurs… and I can’t have that kind of information just floating about out there…
I’ll share all of it and more in the ‘last secret’ workshop!
Register below right now before we fill up…
You’ll see the date and times when you click through. ⬇️
REGISTER FOR THE FREE ‘WHITE LABEL’ DEMONSTRATION →
See you in the demonstration,Russell Brunson
P.S. Don’t forget, you’re just one funnel away…
Marketing Secrets
3443 W Bavaria St
Eagle, ID 83616
United States
by "Russell Brunson" <newsletter@marketingsecrets.com> - 03:34 - 11 Mar 2025 -
Facebook’s Database Handling Billions of Messages (Cassandra Deep Dive)
Facebook’s Database Handling Billions of Messages (Cassandra Deep Dive)
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Disclaimer: The details in this post have been derived from Cassandra Research Paper and other sources. All credit for the technical details goes to the Facebook engineering team. The links to the original articles are present in the references section at the end of the post. We’ve attempted to analyze the details and provide our input about them. If you find any inaccuracies or omissions, please leave a comment, and we will do our best to fix them.
Cassandra is a powerful database system designed to store and manage massive amounts of data across many computers.
Facebook originally developed it to support a feature called Inbox Search, which allows users to quickly search through their messages. The goal was to support billions of messages sent by Facebook users every day.
Storing and efficiently searching through such a massive amount of data is a big challenge. Traditional databases, like MySQL, struggled to handle this workload because they were not designed to scale easily.
To solve this, Facebook engineers took inspiration from two existing technologies:
Amazon Dynamo: A system that makes sure data is always available, even if some nodes fail. It does this by copying data to multiple machines and using a peer-to-peer structure where every node (computer) is equal.
Google Bigtable: A database used by Google to store large amounts of structured data efficiently. It introduced the idea of a column-based storage model, which makes it faster to access specific pieces of data.
By combining the best parts of these two systems, Facebook created Cassandra, which became a decentralized, highly scalable, and fault-tolerant database. Later, it was released as open-source software, allowing companies like Netflix, Twitter, and Apple to use and improve it.
In this article, we’ll take a deep dive into Cassandra and understand what makes it special.
The Key Features of Cassandra
Some key features of Cassandra are as follows:
Distributed Storage: Data is spread across many machines instead of being stored on a single server.
High Availability: Even if some machines fail, Cassandra continues to work without interruption.
No Single Point of Failure: Since there is no central control system, there is no weak spot that can bring everything down.
Scalability: It can easily handle increasing amounts of data by simply adding more machines to the network.
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Cassandra’s Data Model
Cassandra’s data model is quite different from traditional relational databases like MySQL.
At its core, Cassandra’s data model is like a multi-dimensional map (or dictionary), where each piece of data is indexed by a row key. This means that instead of rigidly defining tables and columns in advance, data can be stored in a way that best suits the needs of the application.
The data is organized into column families that are of two types:
Simple Column Family: It is a collection of standard key-value pairs where each key points to a set of columns. For example, if storing user information, the row key could be the User ID, and the columns could be name, email, phone number, etc.
Super Column Family: It is a more complex, nested structure that groups multiple columns under a "Super Column." This allows hierarchical data organization. For example, if storing a user’s messages, the row key could be User ID. Super Columns could be different conversations, and within each Super Column, individual messages could be stored.
Columns can be sorted by timestamp or name, depending on the application’s needs. Primary key lookup is the main way to retrieve data. Instead of running complex queries like in SQL databases, Cassandra retrieves data by directly accessing the row key.
The structure of a column consists of the following parts:
Name: The identifier for the column.
Value: The actual data stored in the column.
Timestamp: A timestamp that records when the data was written, helping in managing updates and conflict resolution.
Cassandra API Overview
Cassandra follows a key-based lookup approach, meaning every operation revolves around the row key. Unlike relational databases that support complex queries (like JOINs or subqueries), Cassandra prioritizes speed and scalability by keeping its API lightweight.
Therefore, Cassandra provides a simple API structure that allows applications to interact with the database using three main operations.
1 - Insert Data
The interface is insert(table, key, rowMutation). This command adds new data to Cassandra.
The “table” is where the data will be stored and the “key” uniquely identifies the row. The rowMutation represents the changes made to the row, such as adding new columns or updating existing ones.
2 - Retrieve Data
The API interface is get(table, key, columnName). It fetches data from the database.
The “table” specifies where to look and the “key” identifies which row to retrieve. The “columnName” specifies which part of the row is needed.
3 - Delete Data
The interface is delete(table, key, columnName).
This command removes data from the database. It can delete an entire row or just a specific column within a row.
Cassandra System Architecture
Cassandra is designed as a highly scalable and fault-tolerant distributed database.
It does not rely on a single central server but instead follows a peer-to-peer model, where all nodes in the system are equal.
Cassandra organizes its nodes (servers) in a ring structure. Each piece of data is assigned to a node using consistent hashing, which ensures even distribution across all nodes. When new nodes are added, Cassandra automatically rebalances the data without requiring a complete reorganization.
See the diagram below that shows how consistent hashing works.
There is no master node, meaning any node can handle read and write requests. Since all nodes are equal, there is no single point of failure. If a node fails, other nodes in the system can continue handling requests without disruption.
Replication Mechanisms
Cassandra ensures that data is copied across multiple nodes to prevent data loss and improve availability. Developers can choose between different replication strategies:
Rack-Unaware Replication: Data is copied to N-1 successor nodes in the ring, meaning if one node goes down, its neighbors still have a copy. This method works well for small-scale deployments but does not account for hardware or network failures across different locations.
Rack-Aware Replication: Uses Zookeeper, a coordination service, to manage which nodes store replicas. This ensures that data copies are distributed across different racks (physical groupings of servers) in a data center.
Datacenter-Aware Replication: Distributes data copies across multiple data centers to ensure high availability even if an entire data center goes offline.
Gossip Protocols in Cassandra
Cassandra uses a gossip protocol to allow nodes (servers) in the system to communicate with each other efficiently.
This protocol is inspired by how rumors spread in real life. Instead of requiring a central system to keep track of everything, information is passed from one node to another in small, periodic updates.
Gossip protocols are great because they have a low network overhead. Instead of flooding the system with updates, nodes exchange small bits of information at regular intervals. Even if some nodes go offline, others can still function because they share information across the network.
Cassandra uses Scuttlebutt, a specialized Gossip Protocol, to keep track of which nodes are active or inactive. Each node periodically exchanges information about itself and other nodes with its neighbors, ensuring that the entire cluster remains up to date.
Instead of a simple "up or down" status, Cassandra assigns a suspicion level to each node.
If a node stops responding, its suspicion value starts increasing over time.
If the value crosses a certain threshold, the system considers the node as "dead" and reroutes traffic to other nodes.
In other words, Cassandra’s failure detection is probabilistic, meaning it adapts to network conditions instead of rigid timeout rules. This helps prevent false alarms caused by temporary delays or slow responses.
Query Execution in Cassandra
Cassandra is designed to handle high-speed data writes and efficient reads while ensuring durability and fault tolerance.
Instead of storing data like traditional relational databases, which write changes immediately to disk, Cassandra follows a log-structured storage model that optimizes speed and reliability.
How Cassandra Handles Writes?
Cassandra follows a multi-step process when writing data. The process consists of three main components:
Commit Log (Disk): Every time data is written to Cassandra, it is first recorded in the Commit Log. The Commit Log is stored on disk and ensures that data is not lost even if the system crashes before it is fully processed. This step makes Cassandra fault-tolerant.
Memtable (RAM): After writing to the Commit Log, the data is stored in memory in a structure called the Memtable. The Memtable acts as a temporary, in-memory cache for fast access. Because reading from RAM is faster than reading from disk, this speeds up query performance.
SSTables (Disk): When the Memtable reaches a certain size, it is flushed to disk as an SSTable (Sorted String Table). SSTables are immutable, meaning they are never modified after being written. Instead of updating existing files, Cassandra writes new SSTables and merges them later through a compaction process to optimize storage.
This write process is efficient because, unlike traditional databases that modify data in place (causing random disk writes), Cassandra writes data sequentially, which is much faster and more efficient. Since SSTables are never modified, Cassandra avoids the overhead of complex locking mechanisms found in relational databases. Also, Cassandra can recover lost data if a node crashes because every write is first recorded in the Commit Log.
How Cassandra Handles Reads?
Unlike traditional databases that rely on complex indexing, Cassandra optimizes read performance using a combination of in-memory lookups and efficient disk scans.
Here’s a step-by-step look at the read process:
Check Memtable: When a read request comes in, Cassandra first checks the Memtable because it contains the most recent data. If the data is found in the Memtable, the result is returned immediately, making the read extremely fast.
Check SSTables on Disk: If the requested data is not in the Memtable, Cassandra searches for it in the SSTables stored on disk. Since SSTables are never updated, multiple versions of a row may exist in different SSTables, so Cassandra must scan multiple files.
Use Bloom Filters: To improve efficiency, Cassandra uses Bloom Filters, which are probabilistic data structures that help quickly determine if an SSTable might contain the requested data. If the Bloom Filter suggests that an SSTable does not contain the data, Cassandra skips that file entirely, reducing the number of disk reads. If the Bloom Filter indicates that an SSTable might contain the data, Cassandra checks the file for the requested row.
Merge and Return Most Recent Data: Since Cassandra writes new SSTables instead of modifying existing ones, multiple versions of a row might exist across different SSTables. The system merges all versions of the row, applying the latest updates based on timestamps, and returns the final result to the client.
Facebook Inbox Search Use Case
As mentioned, Cassandra was originally developed at Facebook to solve the challenge of storing and searching billions of messages efficiently. Before Cassandra, Facebook used MySQL for storing these messages, but as the platform grew, MySQL struggled to handle the increasing volume of data and high query load.
To address this, Facebook deployed Cassandra on a 150-node cluster, which stored over 50 terabytes (TB) of messages. The system needed to support fast and scalable searches while handling constant write operations as users sent and received messages.
Facebook’s Inbox Search allows users to find messages using two types of queries:
Term Search (Keyword-Based Search): It allows users to search for messages that contain specific words or phrases. For example, if a user searches for "project update," Cassandra retrieves all messages containing those words. The system stores word-to-message mappings using Super Column Families, where the row key is the user ID, the super columns are the words and the sub-columns store message IDs that contain those words.
Interaction Search (User-Based Search): It allows users to find messages exchanged with a specific person. For example, if a user searches for "Alice," Cassandra retrieves all messages exchanged between the user and Alice. This is implemented using another Super Column Family, where the row key is the user ID, the super columns are the contacts, and the sub-columns contain the message IDs exchanged with that contact.
One of the biggest challenges in Facebook’s messaging system was ensuring low-latency searches across a massive dataset. Cassandra’s highly optimized architecture allowed it to achieve impressive performance:
Minimum Latency: As low as 7-8 milliseconds, meaning some searches return almost instantly.
Median Latency: Around 15-18 milliseconds, ensuring consistently fast responses for most queries.
Maximum Latency: In worst-case scenarios, searches could take up to 44 milliseconds, which is still very fast given the large dataset.
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Conclusion
Cassandra is a highly scalable, distributed database system designed to handle large volumes of data while ensuring fault tolerance and high availability.
Its peer-to-peer architecture and ring-based design make it particularly well-suited for applications that require continuous uptime and seamless scaling across multiple data centers. One of Cassandra’s key strengths is its ability to handle high write-throughput efficiently, making it ideal for real-time applications, such as messaging platforms, recommendation systems, and IoT data storage.
However, Cassandra is not a replacement for traditional relational databases. It is not optimized for complex queries, joins, or transactional consistency, which makes it less suitable for applications requiring strong relational integrity.
For businesses and developers building large-scale, distributed systems, Cassandra provides a robust, flexible, and highly available solution that can grow with demand while maintaining performance and reliability.
References:
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by "ByteByteGo" <bytebytego@substack.com> - 10:43 - 11 Mar 2025 -
From chaos to confidence: accelerating API governance maturity
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by "Budha from Tyk" <budha@tyk.io> - 10:25 - 11 Mar 2025 -
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Feedback on Workflow Builder
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Re: Feedback on Workflow Builder
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Just following up on my previous message—did you get a chance to explore Workflow Builder yet? I'd love to hear any initial impressions or questions you might have!
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How can women succeed more at work?
On McKinsey Perspectives
Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
An experience gap. On average, women earn college degrees at higher rates than men and achieve higher grade point averages. Why, then, do women fall behind in the workplace? In their new book, The Broken Rung: When the Career Ladder Breaks for Women—and How They Can Succeed in Spite of It—which launches today—McKinsey Senior Partners Kweilin Ellingrud, Lareina Yee, and María del Mar Martínez reveal that women accumulate less “experience capital” than men: that is, the on-the-job skills and experiences that account for about half of lifetime earnings for all workers (with the other half coming from education and talent).
•
Overcoming career hurdles. While employees can build skills without changing jobs, they are most likely to develop and grow when they are promoted to new roles—opportunities that are harder for women to come by. For every 100 men that are promoted to manager, only 81 women advance, a phenomenon the authors call “the broken rung” on the corporate ladder. Read McKinsey’s newest book for strategies to overcome the broken rung and help women take charge of their careers.
—Edited by Belinda Yu, editor, Atlanta
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How to conquer the ‘broken rung’: A leader’s guide
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Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Leading Off. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
The glass ceiling has long been considered the main barrier to women’s advancement into senior leadership. But McKinsey research reveals that women encounter a “broken rung” on the corporate ladder much earlier in their careers, when they are less likely than men to be promoted to their first manager role. In 2024, for instance, only 81 women were promoted to manager for every 100 men. How can women transcend this broken rung and make the most of their opportunities to advance? This week, we look at steps women can take to gain the critical experience needed to win at work and to narrow the gender gap.
For both men and women, roughly half of their lifetime earnings are based on their natural talents and education, with the rest coming from the value of the skills, experiences, and wisdom they gain at work. But women tend to accrue less of this “experience capital” during their careers, which inhibits their promotion rates and ultimate earning potential, according to McKinsey Senior Partners Kweilin Ellingrud, Lareina Yee, and María del Mar Martínez, authors of The Broken Rung: When the Career Ladder Breaks for Women—and How They Can Succeed in Spite of It. They suggest several ways in which women can gain more experience capital, such as focusing on high-growth occupations and industries and developing technology skills that can help them in their current roles and beyond. “Companies can take important steps to fix the broken rung by making sure employees are getting equal opportunities for leadership and promotion,” the authors say. “But waiting for companies to change is not a strategy.” To learn more, register for a McKinsey Live webinar with the authors on Tuesday, March 11.
That’s the percentage of C-suite positions held by women in corporate America in 2024, compared with 17 percent in 2015, according to McKinsey’s tenth-anniversary Women in the Workplace research, which was conducted with LeanIn.Org. McKinsey Senior Partners Alexis Krivkovich and Lareina Yee and their coauthors note that women have made progress in moving through the corporate pipeline but remain underrepresented at every level, from entry-level roles (48 percent of which are held by women) to managers (39 percent) to vice presidents (34 percent).
That’s McKinsey Senior Partners Kweilin Ellingrud, Sven Smit, Chris Bradley, and Olivia White and coauthors in a McKinsey Global Institute report on how time and career choices can shape the US gender pay gap. The report finds that over a 30-year career, women earn about $500,000 less than men, on average. This gap is due to a range of factors, including women spending more time away from work and tending to move to jobs that are likelier to shrink than grow.
Reaching the next rung of the corporate ladder is a visible measure of career progress, but it’s not always the most important one. Job seekers should focus on what gives them energy and direction and what capabilities they want to develop, according to the authors of Job Moves: 9 Steps for Making Progress in Your Career. “If you can prioritize which of those are the most important, you can say, ‘OK, I’m willing to trade off on the bigger title or the more prestigious company because I get to do all these other things that are really important to me,’” says Michael B. Horn, an adjunct lecturer at Harvard’s Graduate School of Education, in an episode of Author Talks. His coauthor Ethan Bernstein, an associate professor at Harvard Business School, adds that successful job movers they interviewed for the book “thought about not just ‘being hired by’ their next organization or job. Rather, they considered ‘hiring’ their next job based on the progress they wanted to make in their own careers.”
A decade ago, demand for AI prompt engineers was nonexistent. Today, it’s skyrocketing, and innovation will continue to spawn brand-new jobs in the years to come. In this environment, women can maximize their career potential by embracing a lifelong-learning mindset. McKinsey’s Jacqueline Brassey and coauthors identify seven practices to help people become lifelong learners, including establishing a growth mindset, developing multiple areas of expertise, and stretching outside of one’s comfort zone. People with a growth mindset “believe that their true potential is unknown because it is impossible to foresee what might happen as a result of passion, effort, and practice,” the authors say. “Ultimately, they may achieve more of their potential than someone with a fixed mindset.”
Lead by taking control of your career journey.
— Edited by Eric Quiñones, senior editor, New York
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by "McKinsey Leading Off" <publishing@email.mckinsey.com> - 04:05 - 10 Mar 2025 -
Can auto dealerships boost sales productivity?
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•
Stagnant productivity. From next-generation core systems to AI and digital sales platforms, US auto retailers have implemented multiple new technologies over the past decade. Despite sometimes significant investments, though, dealer productivity has stalled. An analysis of National Automobile Dealers Association reports from 2015 to 2024 reveals that vehicle sales per employee averaged between 14 and 16 each year, McKinsey Senior Partner Inga Maurer and coauthors write.
—Edited by Belinda Yu, editor, Atlanta
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 12:32 - 10 Mar 2025
