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Click any of the links above to dive in.

And that’s just the start—there’s EVEN MORE incredible content and resources waiting for you inside!!!

Thanks,

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P.S. - Remember, you’re just ONE funnel away…

Join the COMPLETELY FREE Selling Online Skool group and discover everything you need to sell anything online.

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by "Russell Brunson" <newsletter@marketingsecrets.com> - 03:45 - 30 Jan 2025

How can beauty players scale gen AI in 2025?

On McKinsey Perspectives

DELIVERING ACTIONABLE INSIGHTS ON THE DAY’S NEWS

Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms

Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.

—Alex and Axel

AI in the beauty industry

In the news

•

AI-enhanced shopping. What key trends do beauty industry experts expect to see in 2025? As beauty brands continue to enhance the customer experience with AI, the boundaries between in-store and online shopping will converge more and more, with major companies offering virtual product trials at their physical stores, one CEO tells CosmeticsDesign Europe. Experts also predict that brands will increasingly use customized gen-AI-based assistants that can simplify the shopping experience, which could improve customer satisfaction and increase sales. [CosmeticsDesign Europe]

•

Fierce competition. The latter part of the 2024 earnings season confirmed that the beauty industry—with its many attractive opportunities for growth—continues to be highly competitive. In The Business of Fashion, an expert shares that the rise of social media platforms in the past decade has made it easier than ever before to establish new beauty brands. With this proliferation of specialty brands, companies in the sector often market themselves to a narrower slice of consumers and work harder to win customer attention and loyalty. [BoF]

McKinsey analysis found that gen AI tools can reduce the time it takes to research new beauty products from weeks to days.

On McKinsey.com

•

Billions in value. Research from McKinsey suggests that in the beauty industry alone, the use of gen AI could add up to $10 billion to the global economy. So it’s little wonder that the sector’s early movers have already begun testing the technology—but scaling these experiments may prove challenging. McKinsey senior partner Kristi Weaver and coauthors explain that beauty brands that focus on priority use cases and customize gen AI to meet their own business needs can better realize the technology’s full potential.

•

Enhanced personalization. Using gen AI to enable hyperpersonalized targeting could greatly benefit beauty businesses. Today, most beauty companies have limited capabilities to personalize messages on a large scale. But gen AI’s capacity to analyze large consumer data sets can help companies tailor their communications at the microsegment level, which, according to our findings, can improve conversion rates by up to 40%. See the four steps beauty players can take to truly integrate gen AI into their business.

Boost business with gen AI

—Edited by Belinda Yu, editor, Atlanta

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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:43 - 30 Jan 2025

LAST CALL !!! MICROSOFT EXCEL - INTERMEDIATE LEVEL (12 & 13 Feb 2025)

LAST CALL !!!

Please call 012-588 2728

email to pearl-otc@outlook.com

HYBRID PUBLIC PROGRAM

MICROSOFT EXCEL - INTERMEDIATE LEVEL

8 CPD Points Awarded by MBOT.

(** Choose either Zoom OR Physical Session)

Remote Online Training (Via Zoom) &

OTC Training Centre Sdn Bhd Subang, Selangor (Physical)

(SBL Khas / HRD Corp Claimable Course)

Date : 12 Feb 2025 (Wed) | 9am - 5pm By Siti

13 Feb 2025 (Thu) | 9am - 5pm .

.

DESCRIPTION

In this course, you will learn how to link workbooks and worksheets, work with range names, sort and filter range data, and analyze and organize with tables. You will also apply conditional formatting, outline with subtotals and groups, display data graphically with charts and sparklines. Additionally, you will also understand PivotTables, PivotCharts, and slicers.

WHO THIS COURSE IS FOR?

Those wishing to increase their knowledge of Excel to create more in-depth worksheets and improve the presentation of data.

OBJECTIVES

- Learn the building blocks of Intermediate Excel functionality.

- Link Workbooks and Worksheets.

- Work with Range Names and Sort and Filter Range Data.

- Analyze and Organize with Tables.

- Use Conditional Formatting and Display Data Graphically.

- Outline with Subtotals and Groups.

- Understand PivotTables, PivotCharts, and Slicers.

REQUIREMENTS

- A working knowledge of creating/formatting simple spreadsheets, basic formulas and functions

- Excel Introduction course or equivalent knowledge or experience.

OUTLINE OF WORKSHOP

Linking Workbooks and Worksheets

1.1. Linking Workbooks and Worksheets

1.2. Linking Worksheets with 3D References

1.3. Understanding the Consolidate Feature

Working with Range Names

2.1. Using the Name Box and Define Name

2.2. Using Create from Selection

Sorting and Filtering Range Data

3.1. Differences Between Sorting and Filtering

3.2. Sorting Lists

3.3. Filtering Lists

3.4. Creating Subtotals

Analyzing and Organizing with Tables

4.1. Creating Tables and Understand the Benefits

4.2. Understanding the Elements of a Table

4.3. Formatting a Table

4.4. Sorting and Filtering Tables

4.5. Filtering with Slicers

4.6. Calculating with Tables

Using Conditional Formatting

5.1. Highlight Cells and Top Bottom Rules

5.2. Data Bars, Icon Sets, and Color Scales

5.3. Using Custom Fonts and Colors

5.4. Using Custom Conditional Formatting

5.5. Modifying or Removing Conditional Formatting

Displaying Data Graphically

6.1. Creating Charts

6.2. Understanding Chart Elements

6.3. Formatting Charts

6.4. Creating Dual Axis Charts

6.5. Creating a Chart Template

6.6. Displaying Trends with Slicers

Understanding PivotTables, PivotCharts and Slicers

7.1. Creating a PivotTable

7.2. Working with PivotTable Fields Pane

7.3. Formatting PivotTable

7.4. Creating a PivotChart

7.5. Formatting PivotChart

7.6. Using Slicers and Timeline Slicers

** Certificate of attendance will be awarded for those who completed the course

ABOUT THE FACILITATOR

Siti

Microsoft Office Specialist (MOS)

Siti started her career as an Information Technology Lecturer in few local colleges and universities back in year 1999. In her 8 years’ experience as a lecturer, she picks up various discipline in IT related subjects. She also involved in giving Microsoft Office Applications training to various companies.

Since 20 March 2006 till present, Siti Suriani decided for a career change. She moved to IT related training. As a Training Consultant, she focused more on Microsoft Office Applications training. She has facilitated training programs in link with broad-ranging groups of training institutes and clients. She is familiar and proficient with Microsoft Office Applications and during her training she will address the day to day issues faced by employees in today’s corporate environment.

In year 2007 till 2008 Siti Suriani had been appointed as one of the Master Trainer for The Teaching and Learning of Science and Mathematics in English (Pengajaran dan Pembelajaran Sains dan Matematik Dalam Bahasa Inggeris - PPSMI). Her role as a Master Trainer was to give training to all the trainers representing different states around Malaysia on how to deliver the training to all the teachers in various schools in Malaysia.

Aside to giving training, Microsoft Malaysia has engaged her to share her expertise on how to fully maximize the usage of Microsoft Office Applications since year 2008 till current. She had done many workshops around Malaysia for major Microsoft Malaysia customers mostly focusing on the Tips and Tricks and also best practices.

Siti was involved as a Handyman in Handyman Project under Shell Global Solutions, Malaysia since 2008 till 2011. To be given the opportunity to give One-to-one consultation with the client by looking, asking and solve problem related to the data provided by the clients. Examples of topics covered for Handyman sessions are E-mail and Calendar, Standard & Mobile Office, Archiving & Back-ups, NetMeeting, Livelink, Live Meeting? and Microsoft Office Applications.

Nov 2010 to Feb 2011 she was being given another golden opportunity by ExxonMobil Malaysiato be the lead trainer in the Migration from XME to GME project to train almost 3000 staffs. This training also includes Microsoft Office 2010 and Windows 7.

Academic Qualification

1999 – Bachelor of Computer Science (Honours) · Computing (Single Major) - USM

2001 – Master of Science · Distributed Computing - UPM

Working Experience

- Cybernetics International College of Technology · Lecturer · (June 1999 to May 2002)

- MARA University of Technology (UiTM Seri Iskandar) · Lecturer · (June 2002 to July 2003)

- Cosmopoint College of Technology · Lecturer · (September 2005 to March 2006)

- Iverson Associates Sdn Bhd · Senior Training Consultant · (March 2006 to February 2011)

- Info Trek Sdn Bhd · Senior Training Consultant· (February 2011 to April 2017)

- Fulltime Senior Training Consultant · (May 2017 to present)

Professional Certification

- Microsoft Certified Application Specialist for Office Excel 2007

- Microsoft Certified Application Specialist for Office PowerPoint 2007

- Microsoft Certified Application Specialist for Office Word 2007

- Microsoft Office Specialist for Office Excel 2016

- Microsoft Office Specialist for Office Word 2016

- PSMB Certified Trainer

(SBL KHAS / HRD Corp Claimable Course)

training Fee

14 hours Remote Online Training (Via Zoom)

RM 1,296.00/pax (excluded 8% SST)

2 days Face-to-Face Training (Physical Training)

RM 1,850.00/pax (excluded 8% SST)

Group Registration: Register 3 participants from the same organization, the 4th participant is FREE.
(Buy 3 Get 1 Free) if Register before 6 Feb 2025. Please act fast to grab your favorite training program!

We hope you find it informative and interesting and we look

forward to seeing you soon.

Please act fast to grab your favorite training program! Please call 012-588 2728

or email to pearl-otc@outlook.com

Do forward this email to all your friends and colleagues who might be interested to attend these programs

If you would like to unsubscribe from our email list at any time, please simply reply to the e-mail and type Unsubscribe

in the subject area. We will remove your name from the list and you will not receive any additional e-mail

Thanks

Regards

Pearl

by "pearl@otcmsb.com.my" <pearl@otcmsb.com.my> - 10:18 - 29 Jan 2025

I have 2 very URGENT things to discuss…

Hey it’s Russell and I have 2 very urgent things to discuss with you…

Urgent thing 1: we are officially 14 days away (336 hours, but who’s counting… ;) from the LAST FHL and what will be known as the greatest marketing event in history!!!

“Now that’s a big claim you’re makin’ there, Russell…”

It’s true, it is a big claim…

…but when I’m getting hit up by Tony Robbins’ team, asking me if they can reach out to FHL attendees to understand who they are and what they’d like help with… so Tony can over-deliver like crazy and make it specific to our Funnel Hacker audience…

…I feel justified in making the claim ;)

After all – big claims need big backing, right?

Well, there’s no better backing than to have Tony Robbins deliver a message that speaks directly to you, your desires… and how to break down your own “mountain” that’s standing in your way so you can go on to achieve your biggest goals in life.

I mean, come on…

How much would it be worth it to you to finally unleash your FULL potential to the world… to become who you’re really meant to be?

If you want to become the best version of yourself, and achieve unbelievable things in 2025, then you know exactly where to be.

Only two weeks away.

Time to act.

But do hurry because we will be selling out shortly – and if you don’t get a ticket, you could be missing out on your one shot to have the life, career, and future you've always wanted.

It starts here →

Which brings me to…

Urgent thing 2: Over $20K in marketing bonuses from my FHL speakers is DISAPPEARING tonight at midnight!!!

When you secure your FHL ticket, you’ll instantly unlock ALL of the bonuses from my speaker interviews I did recently – totaling over $20K in marketing value, all to help you get MORE customers and MORE sales in 2025!

Hurry here and claim your FHL ticket (and unlock the $20K in free bonuses instantly) →

Again, here are all of the FREE bonuses you’ll receive when you secure your ticket to FHL 10 before midnight tonight:

Ashley Kirkwood’s Bonus! The “cheat sheet” that will not only help INCREASE your engagement and sales… but can change your entire business model into the one you’ve always wanted!! (Watch Ashley’s bonus reveal HERE→)
Eileen Wilder’s Bonus! Hours of coaching content teaching you her framework of persuasion and influence you can use absolutely ANYWHERE to maximize influence and quickly increase sales!! (Watch Eileen’s bonus reveal HERE→)
Tim Shields’ Bonus! THE essential webinar-building companion that will help you create your expert level, game-changing webinar faster than you ever thought possible! (Watch Tim’s bonus reveal HERE→)
Trent Shelton’s Bonus! Become a more confident and successful speaker and overall expert communicator with Trent’s extremely beneficial training that will help you improve in ALL areas of selling! (Watch Trent’s bonus reveal HERE→)
Armand Morin’s Bonus! Discover the exact formula Armand uses to compound the effectiveness of the “stack and close” system! (Watch Armand’s bonus reveal HERE→)
Garrett J. White’s Bonus! Unlock the six skills you need to become a true movement maker in business with Garrett’s 3-day FREE virtual training!! (Watch Garrett’s bonus reveal HERE→)
Josiah Grimes’ Bonus! Uncover Josiah’s incredible wealth of knowledge that will work in ANY NICHE! (Watch Josiah’s bonus reveal HERE→)
Andy Elliott’s Bonus! Become a better entrepreneur, become a better spouse, become a better human being!! (Watch Andy’s speaker reveal HERE→)
McCall Jones’ Bonus! (Watch McCall’s bonus reveal HERE→) Learn how to apply your unique voice to my (Russell’s) strategies for top-converting presentations and offers!
Myron Golden’s Bonus! Start learning how to unlock your top-tier mindset before you’ve even made your first million! (Watch Myron’s bonus reveal HERE→)
Hala Taha’s Bonuses! Get the tools and knowledge you need to get started on your own profitable podcast FAST!! (Watch Hala’s bonus reveal HERE→)
Stu McLaren’s Bonuses! Get the training that reveals the incredible process Stu has used to sell courses, memberships, events, software, masterminds and more!! (Watch Stu's bonus reveal HERE→)
Dr. Sonja’s Bonuses! Get the “runway guide” that you can use as a blueprint for massive growth in your own business, regardless of what product or service you sell!! (Watch Dr. Sonja’s bonus reveal HERE→)

Did you get all of that??? (Mind-blowing how much value is being given away for free, right?)

These are my kind of people, the “over-deliver” type ;)

Each speaker OVER-DELIVERED like crazy to ensure you get a nice, big boost in sales and revenue in 2025!!

LET ME REMIND YOU ONE MORE TIME: these bonuses are going away at MIDNIGHT TONIGHT!!

After midnight tonight, you’ll still be able to purchase a ticket to FHL (if we still have them available), but you will NOT receive the $20K in marketing bonuses for FREE…

HURRY AND GRAB YOUR FHL TICKET & SECURE THE FREE BONUSES WORTH OVER $20K IN VALUE!! →

Click Here To Purchase Your FHL Ticket & Unlock Speaker Bonuses Worth $20k Instantly! →

See you in Vegas!

Russell Brunson

P.S. Don’t forget, you’re just one funnel away…

P.P.S. 2 things…

Make sure to claim your FHL ticket right now so you can scoop up over $20K in marketing bonuses for FREE →
Once you DO secure your ticket, make sure to grab your hotel room using our ‘room block’ right here and be among your fellow Funnel Hackers the entire time! →

© Etison LLC

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by "Russell Brunson" <noreply@clickfunnelsnotifications.com> - 09:10 - 29 Jan 2025

LAST CALL !!! ROOT CAUSE ANALYSIS (RCA) (24 & 25 FEB 2025)

CLICK HERE TO DOWNLOAD THE FULL BROCHURE FILE

Please call 012-588 2728

email to pearl-otc@outlook.com

FACE-TO-FACE PUBLIC PROGRAM

ROOT CAUSE ANALYSIS

Venue : AC Hotel by Marriott Penang (SBL Khas / HRD Corp Claimable Course)

Date : 24 Feb 2025 (Mon) | 9am – 5pm By Murugu

25 Feb 2025 (Tue) | 9am – 5pm . .

INTRODUCTION

Root cause analysis involves searching backwards from an undesirable effect or outcome to identify its causes. While "root cause" implies that there is a single cause responsible for a given problem, some effects actually have multiple causes that trigger them. Sometimes the multiple effects are independent of each other; other times, causes are interrelated where, if one cause is removed, the problem can no longer occur.

We all know that it is important to contain problems as soon as they occur or are discovered. However, what we generally see with problems are symptoms of the problem. The root cause is rarely apparent. While it is important to initiate an interim containment plan as soon as a problem occurs, it is even more important to invest the time and energy to identify and address the root cause or causes of those problems they so that they are less likely to occur in the future.

Root cause analysis with corrective action is about getting to the source of a problem and then correcting it for good.

Root Cause Analysis with Corrective Action leads the learner through several steps process for uncovering and eliminating sources of problems and defects.

Form and Focus the Team, techniques to start up a team and understand the problem at hand are covered.

Find the Root Cause, the role of chains of causes, Interrelationship Diagrams, the use of Causal-Impact Numbers plus the use of investigative techniques to construct a solid data trail leading to the root cause is covered.

Fix the Root Cause, decisions matrices to evaluate potential solutions and select a robust, sustainable solution are explored.

Finalize Solutions, covers actions to ensure the gains are held. A wrap-up lesson explores common barriers to root cause analysis with suggestions on overcoming the barriers.

Why Does My Company Need This Training Program?

If your company has nagging problems that you just can't get to the bottom of, then you need a structured way to get to those root cause and solve the problems for good. With our Root Cause Analysis with Corrective Action course your employees will learn how to do this without spending days away from work in a classroom and they will be equipped to start working with others to eliminate nagging problems for good.

LEARNING OUTCOME

- Learn how to establish an effective team environment for root cause analysis.

- Clarify what the problem is and is not.

- Beginning with that symptoms of the problem, map a trail from the symptom to the root cause(s).

- Using data and investigative tools, identify the root cause.

- Generate ideas to solve the root cause problem and select the most appropriate solution using decision matrices.

- Implement measures to ensure the gains made are held.

- Recognise common barriers to root cause analysis and apply techniques to overcome those barriers.

METHODOLOGY

The workshop is made up of on-line lecture, discussions and case studies.

TARGET PARTICIPANTS

All employees who are expected to do Root Cause Analysis.

DURATION

2 Days (9.00 am – 5.00 pm)

OUTLINE OF WORKSHOP

DAY 1

TYPICAL PROBLEMS WITH RCA AND FORM & FOCUS THE TEAM

- Overview of Root Cause Analysis

- Why most problem-solving models don’t get to the root cause, and a solution

- How analytical and creative thinking must be both separated and integrated

- Difference between content and process thinking

- Form a team

- Focus the Team

II. STEP 1 – PROBLEM DEFINITION

- How to ensure that the right problem is being worked on

- Tools and filters for priority setting

- Developing a clear and sufficient problem statement (includes practice)

III. STEP 2 – UNDERSTANDING THE PROCESS

- How every problem is a process failure

- How a diagram can set boundaries and define interrelationships

- Using flowcharts to drill down into the right part of the process (includes practice)

IV. STEP 3 – IDENTIFYING POSSIBLE CAUSES

- Five ways to identify possible causes

· Understanding How to Use The 5-Whys for Root Cause Analysis

· Description of the 5-Why RCFA Method

· 5 Why Question Table

· Build the Why Tree One Cause Level at a Time

· Select Your Starting Question From Well Up the Why Tree

· How to Handle AND Gates in a 5-Why Analysis

· Going to the True Root of Failure—Identifying Latent Causes

- Three options for selecting or eliminating causes - Process Mapping, Cause and Effect Matrix, QFD, FMEA.

- Logic trees as a cause-and-effect diagram on steroids (includes practice)

DAY 2

V. STEP 4 – DATA COLLECTION

- Population versus sampling; options for sampling

- Check sheets, graphs, and tables for discrete data collection

- Surveys, interviews, and field observation for opinions or less precise data

VI. STEP 5 – DATA ANALYSIS

- Tools for discrete data analysis (run charts, histograms, pareto diagram, modified scatter diagram, pivot tables)

- Tools for softer type data (affinity diagram, relationship digraph)

- Integrative data analysis tools

VII. CONSULTING CASE STUDY PRACTICE

- Participants role play consulting with instructor on a problem

- Review of key learning points

VIII. INCIDENTS/EVENTS AND HUMAN ERROR

- How incident/accident analysis differs

- Causes of and solutions for human error

IX. CASE STUDY PRACTICE

- Practice on a project relevant to participants’ organization

X. CASE STUDY PRACTICE – Practice on an integrative problem

XI. THE REST OF THE PROBLEM SOLVING PROCESS

- Identifying and selecting solutions

- The importance of organizational change management issues

- Some models for understanding resistance and planning change

- Implementation, follow-up, and standardization

XII. MANAGEMENT/ORGANIZATIONAL ISSUES AFFECTING RCA PROJECTS

- Cognitive biases that affect RCA

- Impact of organizational culture

- Structures/roles that can support RCA

XIII. STATISTICAL HYPOTHESIS TESTING AND MS EXCEL

- What statistical tools tests can do

- How to do them in MS Excel

- Using statistical tools for counting data

XIV. DRILLING DOWN WITH DATA

- Seeing variation in dimensional space

- How to slice major components of that variation

- Which tools to use for data comparisons

** Certificate of attendance will be awarded for those who completed the course

ABOUT THE FACILITATOR

Dr. Murugu

PhD (Psychology – Metaphysic and Mind Science),

Master In Business Administration (MBA), University of Bath, UK,

B.A (Hons), USM

Productivity Champion from Japanese Productivity Centre (JPC), Japan

Master Trainer for Lean Manufacturing

Master Trainer Lean Six Sigma

Six Sigma – Black, Green and Yellow Belts

Certified HRD Corp Trainer

CP of SGA and SDWT

Certified in Fundamental Behaviour of Inner Self (FBOIS)

Clinical Hypnosis

Certified Dermatoglyphics Counsellor

He worked in MNC companies for many years as Operation Excellence Director/COO, leading Five (5) Manufacturing Plants and he also have an experience in position of Operational Excellence Advisor and leading Eight (8) business entity in Malaysian based company for many years too.

Mr Murugu was conferred the Lean Champion by Malaysia Productivity Corporation for his contributions and participation in various Lean Projects. He was again conferred as Productivity Champion by Japanese Productivity Centre (JPC), Japan. He is a Certified Master Trainer for Lean Manufacturing / Lean Services, Six Sigma Black Belt, Green Belt and Six Sigma Master trainer programme from Iomega and Sigmatis, United States.

He also has designed Six Sigma, Yellow Belt programme from lower level to middle level management in the organization. He designed and developed Lean Entrepreneur Management (LEM) and is certified by International Entrepreneur Association (IEA) of United Kingdom. He had trained and developed many entrepreneurs (SMI) in Malaysia. He is specialised in Optimising the Value Chain (OVC) which focuses on Machine (Reliability Maintenance and Value Engineering), Man (Human Excellence), Methods (Design Innovation Thinking), Materials and other relevant variables.

Mr Murugu has more than 30 years of hands-on experience in the field of Quantitative Methods (Statistics) and Human Resource Development. He is a member of the Malaysian Institute of Management and over the years has conducted many programs, both in house and externally in the various fields of Quantitative Methods – FMEA, C&E, SPC, Regression Analysis, Six Sigma Green / Black Belt projects, Business Administration, Key Business Success Factor, KPI, BSC, Elimination of wastage and Business Administration and Customer Service Improvement.

He is also extensively involved in productivity improvement, service improvement and cost reduction consultation programs in Malaysia, Jakarta, Vietnam, Bangkok and Laos. As to date, he has consulted more than 600 projects in Malaysia and also other countries.

As an accomplished consultant, coach and facilitator of FBOIS and Performance Management System. He has thus far guided and shared his expertise and has made positive impact in many people’s life across MNC, corporate sectors and individuals. He brings with him immense passion in learning, sharing, communicating and developing both individuals and groups in unleashing their true potential. Using the experiential learning method through action learning, activities, games, exercises, group dynamics, case studies and role-plays, his boundless energy challenges the participants towards the unfolding of self and group awareness. To further enhance participants’ learning, he translates learning to behavior and application of learning in actual life and work situations through powerful debriefing after each activity or exercise.

He also lectures in the Institution and Distance Learning programmes in the areas of Quantitative Methods, Research Methodologies, Problem Solving and Decision Making - Statistical Approach for Diploma (MIM), Degree (University of Southern Queensland, Australian Chartered Institute Of Logistics and Transportation–CILT, UK) and Master programmes (University of Southern Queensland, Midwest Missouri University, (MMU), US).

Mr Murugu was extensively involved in the Malaysian Government project under the Ministry of Science and Technology for Automobile industries (PROTON) and Proton Suppliers as a consultant to improve the quality and productivity using Six Sigma Approach. He conducts Lean Management training and consultancy nationwide for Malaysia Productivity Corporation (MPC) to improve organisation performance and productivity. Key Performance Indicator or Key Business Success Factor are the major implementation activity for all the organisations involved. He worked in several MNC’s companies such as National Semiconductor, Iomega, Dynacraft, Venture and Monlynke.

(SBL Khas / HRD Corp Claimable Course)

TRAINING FEE

2 days Face-to-Face Public Program

RM 1,850.00/pax

(excluded 8% SST)

Group Registration: Register 3 participants from the same organization, the 4th participant is FREE.
(Buy 3 Get 1 Free) if Register before 12 Feb 2025. Please act fast to grab your favourite training program!

We hope you find it informative and interesting and we look forward to seeing you soon.

Please act fast to grab your favorite training program! Please call 012-588 2728

or email to pearl-otc@outlook.com

Do forward this email to all your friends and colleagues who might be interested to attend these programs

If you would like to unsubscribe from our email list at any time, please simply reply to the e-mail and type Unsubscribe in the subject area.

We will remove your name from the list and you will not receive any additional e-mail

Thanks

Regards

Pearl

by "pearl@otcmsb.com.my" <pearl@otcmsb.com.my> - 05:41 - 29 Jan 2025

[FHL] $20K in bonuses disappear MIDNIGHT tonight!

Over $20K in marketing bonuses from my FHL speakers is DISAPPEARING tonight at midnight!!!

Hurry here and claim your FHL ticket (and unlock the $20K in free bonuses instantly) →

Again, here are all of the FREE bonuses you’ll receive when you secure your ticket to FHL 10 before midnight tonight:

Ashley Kirkwood’s Bonus! The “cheat sheet” that will not only help INCREASE your engagement and sales… but can change your entire business model into the one you’ve always wanted!! (Watch Ashley’s bonus reveal HERE→)
Eileen Wilder’s Bonus! Hours of coaching content teaching you her framework of persuasion and influence you can use absolutely ANYWHERE to maximize influence and quickly increase sales!! (Watch Eileen’s bonus reveal HERE→)
Tim Shields’ Bonus! THE essential webinar-building companion that will help you create your expert level, game-changing webinar faster than you ever thought possible! (Watch Tim’s bonus reveal HERE→)
Trent Shelton’s Bonus! Become a more confident and successful speaker and overall expert communicator with Trent’s extremely beneficial training that will help you improve in ALL areas of selling! (Watch Trent’s bonus reveal HERE→)
Armand Morin’s Bonus! Discover the exact formula Armand uses to compound the effectiveness of the “stack and close” system! (Watch Armand’s bonus reveal HERE→)
Garrett J. White’s Bonus! Unlock the six skills you need to become a true movement maker in business with Garrett’s 3-day FREE virtual training!! (Watch Garrett’s bonus reveal HERE→)
Josiah Grimes’ Bonus! Uncover Josiah’s incredible wealth of knowledge that will work in ANY NICHE! (Watch Josiah’s bonus reveal HERE→)
Andy Elliott’s Bonus! Become a better entrepreneur, become a better spouse, become a better human being!! (Watch Andy’s speaker reveal HERE→)
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by "Russell Brunson" <newsletter@marketingsecrets.com> - 03:45 - 29 Jan 2025

How can leaders make the most of technology this year?

On McKinsey Perspectives

DELIVERING ACTIONABLE INSIGHTS ON THE DAY’S NEWS

Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms

Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.

—Alex and Axel

Getting more from tech in 2025

In the news

•

Targeted investments. As corporate managers grow weary of experimenting with gen AI pilots, many businesses are redirecting their dedicated funds toward more practical, specific applications, CIO reports. Amid this pilot fatigue, almost nine of ten senior decision-makers report focusing on projects that will directly provide a competitive advantage, finds a survey of more than 2,300 respondents in 34 countries. Too often, one CEO shares, companies have initiated a glut of AI pilots while underestimating the costs of both the technology and the required training. [CIO]

•

Gen AI’s business benefits. Many tech experts agree that gen AI will someday revolutionize how people work and conduct business, The Wall Street Journal notes. So, what can executives do today to generate value for their enterprises? They can focus on using gen AI in coding, customer service, sales, and management (including communications and writing), the fields that a Stanford University professor says are most likely to be affected by the technology. Using AI to enhance productivity in these job categories, with humans providing oversight, could be worth roughly $7 trillion in value. [WSJ]

In 2025, the key challenge for CIOs will be less about fortifying IT systems and more about making the business itself more resilient.

On McKinsey.com

•

Essential tech questions. Significant geopolitical and economic shifts, as well as the breakneck pace of technological developments, suggest that the year ahead will be one of considerable change. The push to link tech investments with value creation will require tech officers to answer some critical questions, according to McKinsey senior partners Aamer Baig, Jeffrey Lewis , Klemens Hjartar , and Sven Blumberg . For instance: Is your company’s tech estate (including its data, tech platforms, operating model, and talent) ready to realize its high ambitions for AI?

•

Prioritizing people. If chief information officers (CIOs) want to get beyond both the excitement and frustration of implementing gen AI, they’ll need to focus on talent, McKinsey partners Anna Wiesinger and Suman Thareja suggest. Generating value from technology involves many organizational and operational changes, which means any tech or AI transformation is one that’s people driven—and that CIOs will need to address employees’ concerns about how gen AI could influence their jobs. See the tech issues that should be top of mind for leaders in 2025 .

Set your 2025 tech agenda

—Edited by Belinda Yu, editor, Atlanta

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[FHL Bonuses] Over $20K in value disappear TOMORROW…

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P.S. Don’t forget, you’re just one funnel away…

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by "SAP Business Unleashed" <sap@mailsap.com> - 11:38 - 28 Jan 2025

AWS Lambda Turns 10

͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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AWS Lambda Turns 10

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Disclaimer: The details in this post have been derived from multiple AWS reInvent talks and articles by the Amazon engineering team. All credit for information about AWS Lambda’s internals goes to the presenters and authors. The link to these videos and articles is present in the references section at the end of the post. We’ve attempted to analyze the details and provide our input about them. If you find any inaccuracies or omissions, please leave a comment, and we will do our best to fix them.

AWS Lambda turned 10 recently.

Like with most innovations at Amazon, Lambda’s origin was rooted in the team’s observation of how customers used existing services.

The AWS engineering team noticed that many customers were maintaining entire fleets of EC2 instances to handle sporadic tasks such as writing data to a database, processing files, or performing other minor functions. These instances often sat idle but consumed resources both in terms of customer costs and AWS infrastructure.

This inefficiency signaled a gap in the AWS offerings. There was no service designed to handle short-lived, lightweight computational tasks without the need for constant resource provisioning.

AWS aimed to address this problem by creating a service that could:

Automatically and dynamically allocate compute resources as needed.
Allow developers to execute specific pieces of application logic (functions) without worrying about server provisioning, scaling, or maintenance.
Abstract away the "undifferentiated heavy lifting" of managing infrastructure, enabling developers to focus entirely on their core application logic.

The goal was to make it possible for developers to "just run some code" efficiently, securely, and cost-effectively, without the complexity of managing an EC2 fleet. This led to the birth of AWS Lambda at the end of 2014.

In this article, we’ll explore how the AWS engineering team approached the creation of AWS Lambda and the innovations they have made over the years to address customer needs.

The Concept of AWS Lambda

At Amazon, crafting internal documents, such as PR/FAQs (Press Release/Frequently Asked Questions), is a foundational practice for developing new ideas and products.

The process of creating these documents is designed to clearly articulate the product vision before working on it. Writing requires the authors to be explicit about the goals, capabilities, and limitations of the proposed product. These documents help anticipate customer and stakeholder concerns. Also, the FAQ section forces the teams to think through potential questions and challenges.

The initial draft is rarely perfect and goes through feedback and revision cycles. This ensures that ideas are refined and weaknesses are addressed.

The PR/FAQ for Lambda identified key customer problems, such as the need for cost-effective, scalable, and secure execution of short-lived tasks. It envisioned a serverless model that freed developers from managing servers, anticipated features like fine-grained billing and multi-language support, and laid the foundation for innovations like Firecracker and Lambda Layers.

Core Features at Launch

AWS Lambda introduced groundbreaking capabilities that transformed how developers approach application development and infrastructure management. Some key features were as follows:

Serverless Computing

Lambda pioneered the serverless paradigm, allowing developers to run code without provisioning, managing, or scaling servers.

Here’s how it works in practice:

Developers provide their code and specify a handler function, which defines the entry point for Lambda to execute.
The platform automatically scales the number of instances based on incoming requests, handling spikes and periods of inactivity.
Stateless execution ensures that each invocation of a Lambda function is independent, meaning no data is carried over between executions unless explicitly managed using services like Amazon S3 or DynamoDB.

This approach eliminates the need for server capacity planning and lets the developers concentrate on their application rather than operational overhead.

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Supported Languages and Deployment Options

Initially, Lambda only supported Node.js, a popular JavaScript runtime. Node.js was chosen for its lightweight nature and existing usage among AWS developers. To make it work, Lambda functions must adhere to specific runtime conventions (for example, the exports.handler function in Node.js).

Over time, support was expanded to languages like Python, Java, Ruby, Go, .NET, and custom runtimes.

Lambda supported deployment via ZIP files, allowing developers to bundle their code and dependencies for easy upload. Integration with Git repositories simplified workflows for developers who could link their source code repositories to deploy directly.

Cost Efficiency

Lambda introduced fine-grained billing, where customers paid only for the compute time consumed by their functions. It was a major shift from traditional EC2-based hosting models.

The time was rounded to the nearest 250ms at launch. However, it was later reduced to 1ms billing for even greater cost efficiency.

Also, AWS offered a generous free tier, which included a set number of invocations and execution times per month, encouraging developers to experiment with Lambda at no cost. Developers could choose memory allocation between 128 MB and 10 GB (as of 2023 updates), and Lambda would automatically allocate proportional CPU power.

Key Innovations Over the Decade

AWS Lambda has significantly evolved since its launch, incorporating new features and capabilities that have expanded its use cases and improved performance.

Support for Additional Runtimes

As mentioned earlier, Lambda supported only Node.js at launch. Over the years, AWS added support for popular languages to cater to a broader developer base. Here’s when different languages were added:

Java (2015)
Python (2015)
.NET Core (2016)
Go (2018)
Ruby (2018)

In 2018, they also introduced custom runtimes.

Introduced with the Runtime API, this feature allowed developers to implement Lambda functions in virtually any language by packaging their runtime binaries.

See the diagram below:

Containerization Support

In 2020, Lambda began supporting container images, enabling developers to package their functions as Docker containers.

This was particularly useful for large dependencies exceeding the 250 MB limit of traditional ZIP-based deployments. By allowing containers up to 10 GB in size, Lambda could support complex workloads like machine learning inference and data-heavy applications.

A couple of technical benefits were as follows:

Reuse of existing CI/CD pipelines for building containerized applications.
Easier dependency management by letting developers include all necessary libraries in the container image.

Reducing Cold Start Latency

Cold starts occur when Lambda initializes a runtime environment for a function that hasn’t been invoked recently. This adds latency, especially for languages like Java that require significant initialization.

The AWS engineering team made a couple of enhancements to address this:

1 - Firecracker MicroVMs

Initially, AWS Lambda used EC2 instances to run functions, dedicating a T2 instance to each tenant. This was secure but inefficient, leading to high overhead due to the need to provision entire EC2 instances for each function.

In 2018, AWS introduced Firecracker.

Firecracker is a lightweight virtual machine manager (VMM) designed to run serverless workloads such as AWS Lambda and AWS Fargate. It creates and manages microVMs using Linux’s Kernel-based Virtual Machine.

MicroVMs are isolated, secure environments that are much faster to start than traditional virtual machines. They are designed to boot in milliseconds, significantly reducing the cold start latency for Lambda functions.

2 - SnapStart

When a Lambda function is invoked and there isn’t an already running execution environment, Lambda has to create a new one. This involves several steps:

Provisioning: Set up a new virtual machine
Downloading: Retrieve the function code from storage
Initializing: Start the runtime and initialize the function code.

These steps can take time, especially for complex functions or runtimes like Java, which have longer startup times.

SnapStart is a feature designed to reduce cold start latency by pre-initializing the execution environment and then using snapshots. It pre-warms function environments and captures a snapshot of the initialized runtime.

Lambda reuses this snapshot during subsequent invocations, bypassing the initialization process and significantly reducing startup time (up to 90%).

See the diagram below that shows how SnapStart works.

Lambda Layers

Introduced in 2018, Layers allow developers to share common dependencies (for example, libraries, binaries, and configuration files) across multiple functions.

Here’s how it works:

Developers create a Layer with the required dependencies and attach it to their Lambda functions.
Functions automatically load the Layer contents during execution, without requiring developers to repackage dependencies each time.

See the diagram below that shows the concept AWS Lambda Layers:

Lambda Layers help reduce deployment package size by separating common code from individual function code. This simplifies version management for shared dependencies.

Some common use cases for Lambda Layers are as follows:

Packaging libraries like TensorFlow for machine learning applications.
Sharing utility functions across a team or organization.
Using vendor-provided Layers for third-party integrations (for example, monitoring tools).

Ecosystem Improvement

Over the years, the AWS engineering team has integrated Lambda with services like API Gateway, EventBridge, S3, DynamoDB, and SQS to build complex, event-driven architectures.

AWS improved provisioned concurrency, allowing developers to pre-warm environments for latency-sensitive applications. The AWS Serverless Application Model (SAM) and AWS CDK also simplified the development and deployment of serverless applications.

Operational Excellence in AWS Lambda

AWS Lambda was designed to simplify cloud application development while prioritizing key operational goals: security, scalability, and cost-effectiveness.

Here’s how these goals help different stakeholders.

For Developers: Lambda eliminates the complexity of infrastructure management, enabling developers to focus purely on application logic. Local testing tools reduce iteration time and increase confidence in deployments.
For Businesses: The “scale-to-zero” model and usage-based billing make Lambda cost-effective for small-scale projects while being robust enough for enterprise applications.
For AWS: By automating critical aspects like scaling, patching, and resource management, AWS Lambda showcases the potential of serverless computing to simplify cloud operations and increase developer productivity.

Conclusion

Lambda introduced the world to serverless computing where developers focus entirely on code and application logic, leaving infrastructure management to the cloud provider.

Organizations across industries, from startups to large enterprises, leverage Lambda to build scalable, cost-effective, and event-driven applications.

Over its first decade, Lambda has evolved through a relentless focus on customer needs. Customers often use services like Lambda in ways the creators didn’t anticipate, driving the need for continuous innovation and feature expansion. Therefore, customer feedback has been instrumental in shaping Lambda’s capabilities.

Looking ahead, AWS aims to further optimize cold starts and runtime performance, particularly for latency-sensitive applications. Greater integration with AWS and non-AWS services is expected, enabling Lambda to support a wider range of architectures and technologies.

References:

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What companies can do to outgrow their peers

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Transforming for growth

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Addressing ‘digital fatigue.’ Digital transformation has become a way of life in the business world, and the need for companies to regularly develop new capabilities and harness new technologies continues to be top of mind for IT leaders, CIO notes. Yet, according to MIT’s research, companies are still struggling to change their processes, even though many of them are several years into their digital-transformation journeys. To overcome this inertia, leaders must be aware of digital fatigue and make early efforts to get employees on board with new ways of working, a research scientist advises. [CIO]

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Assistance from AI. America’s small businesses are increasingly relying on AI to handle administrative tasks, draft emails, and respond to customer queries, Marketplace reports. Although large companies in the US remain the most likely to be using AI, the smallest organizations (those that employ just one to four people) were the second-most-likely group to adopt AI in 2023 and 2024, official data shows. A small business expert says the trend is expected to continue, as more entrepreneurs learn about and become familiar with what AI can do. [Marketplace]

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The importance of growth. Transformation, a process that begins with a bold ambition to fundamentally change how an organization operates, is often the courageous choice required for companies to realize an ambitious agenda. While companies pursue transformations for a range of reasons, one of the most critical goals is growth, according to McKinsey senior partner Sandra Sancier-Sultan and coauthors. The authors’ latest analysis suggests that about 50% of transformation value today comes from growth initiatives, up from less than 40% two years ago.

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The Concept of AWS Lambda

Core Features at Launch

Serverless Computing

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Supported Languages and Deployment Options

Cost Efficiency

Key Innovations Over the Decade

Support for Additional Runtimes

Containerization Support

Reducing Cold Start Latency

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2 - SnapStart

Lambda Layers

Ecosystem Improvement

Operational Excellence in AWS Lambda

Conclusion

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